“So What Do You Actually Do?” The M&A Value Problem No One Explains Well

Why the most important work in a sale process is invisible, intangible, and hard to appreciate until it’s missing.

Eighth: difficulty understanding what the banker actually does.

 “Run a process” is abstract. CIMs, buyer mapping, signalling strategies, bid dynamics—this all sounds like jargon until experienced firsthand. Boutiques struggle because their real value shows up between the obvious steps, not in a tidy checklist.

Part 8 of ‘The 10 Invisible Reasons Business Owners Don’t Hire an M&A Advisor (Until It’s Too Late)’