• Article

The ‘I Know a Buyer’ Trap: Why Familiar Interest Rarely Delivers Market Value

A single buyer feels efficient, friendly, and fast. It’s also how owners quietly leave seven figures on the table.

Second: the “I know a buyer” illusion.

Business owners often believe their industry contacts, PE friends, or inbound interest are enough. What they miss is that one buyer equals one price, and friendly interest is not the same as market-tested demand. Boutiques struggle to explain that value comes from orchestration, not introductions, without sounding theoretical.

Part 2 of ‘The 10 Invisible Reasons Business Owners Don’t Hire an M&A Advisor (Until It’s Too Late)’

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