Alpha Brands AS sold to Viva Wine Group AB
- 🇳🇴 MarchFirst
Explore Deal Preview
- January 23, 2026
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- Consumer & Retail
Alpha Brands AS
Alpha Brands AS sold to Viva Wine Group AB
Deal Crux
Viva Wine Group AB
Learn More About This Deal:
- EMEA
- 🇳🇴 Norway
- Consumer & Retail
- Sell
- 2026
MarchFirst acted as exclusive sell-side advisor to Alpha Brands AS, a Norwegian company developing and managing consumer beverage brands across the Nordic market, on its sale to Viva Wine Group AB, the leading wine group in the Nordic monopoly markets, listed on Nasdaq Stockholm.
Member Firm
🇳🇴
MarchFirst
Based in Norway, MarchFirst is an independent and partner-owned M&A boutique focusing on Nordic SME’s working with all sectors and all asset classes. Our European network consists of Private Equity, key industrial names and High Net Worth Individuals.
- www.marchfirst.no
- aa@marchfirst.no
Consumer & Retail
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